DAC Strategy

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consultancy

Welcome to
DAC Strategy

Strategic marketing consultancy driving measurable impact across brand, content, and 360° campaigns.
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What we do

We help brands and agencies design, measure, and optimize marketing strategies that deliver real results. By connecting creativity with data, we turn insights into action and strategies into measurable impact.

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Brand & Event
Strategy
We help brands define clear narratives and design experiences that connect creativity with measurable outcomes.
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Measurement &
Analytics
We design measurement frameworks that turn marketing data into actionable insights and guide smarter decisions.
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Process & Team
Development
We help organizations strengthen their marketing operations — improving collaboration and efficiency.

25+

years experience working
with the world's most
iconic brands

100%

of first-time clients
retained for additional
projects

25+

global brand projects
delivered

100%

year-over-year company
growth

Strategic
Project Work

Our structured approach
delivers actionable strategies
grounded in insight:

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Discover
Conducting a thorough situational analysis including primary and secondary research.
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Insights
Synthesising key takeaways and strategic opportunities.
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Define
Articulating clear goals, KPIs and targets aligned to business objectives.
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Collaborate
Facilitating workshops to align stakeholders and unlock creative thinking.
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Create
Developing actionable plans with clear strategies and creative concepts.
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Evaluate & Optimise
Assessing data for impact analysis and ongoing performance improvement.

Measurement & Analytics

We help brands and agencies demonstrate marketing impact through comprehensive measurement:

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Measurement planning
and framework development

Project management
of measurement initiatives

Oversight of credible
data collection methodologies

Clear, actionable
reporting and results analysis

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DAC Strategy Founder

I'm Dax Callner, founder of DAC Strategy. I take the lead on projects and work with a network of experts to deliver measurable, high-impact marketing campaigns across events, content, and 360° strategy. With 25+ years’ experience with global brands, I connect creative ideas to actionable results.

And when I'm not busy doing all of that stuff...I make music! Cinematic electronica as DaxC and original rock with Super Jelly.

  • Global brand experience
  • Strategy team leadership
  • Fractional director roles
  • EMMC board president
  • Focused on measurement
  • Creative problem solver
  • Global brand experience
  • Strategy team leadership
  • Fractional director roles
  • EMMC board president
  • Focused on measurement
  • Creative problem solver